Perfecting Property Descriptions: Key Insights and Tools for Real Estate Agents
In the ever-competitive world of real estate, where every sale counts and every listing must stand out, mastering the art of crafting the perfect property description is a paramount skill.
A recent research undertaken by Salewrite uncovered 3 key insights that every Real Estate agency around the world should be using to help captivate their audience’s attention and get more leads from their listings. Plus, they just make the agencies that use them stand out in general.
Insight 1: Description Length
The research strongly suggests that a concise property description is a winning property description. The optimal length for a description hovers around 250 words, with an acceptable variance of approximately 10%. Venture beyond this word count, and you risk losing your audience’s attention; stay below, and you leave them wondering if their is something they are missing. This word count sweet spot strikes the perfect balance between providing essential information and maintaining a reader’s engagement.
Insight 2: Structured Success
The flow of information and the structure of your description is vitally important. Fortunately, there is a relatively simple layout that works: an engaging introduction, a detailed summary of the house and built features, a section devoted to the land and its attributes, and a snappy summary to seal the deal. This well-structured approach ensures that potential buyers are not just clicking through; they are genuinely engaged from the first line to the very last word.
Insight 3: The Art of Language
Last but definitely not least, the power of language cannot be underestimated. Your property descriptions should do more than provide information; they should paint a picture, evoke an emotions, and create a connection. However, avoid unnecessary fluff, as conciseness is key. With only 275 words (inclusive of the 10% margin) max to play with, each word should have a purpose and contribute to the overall narrative.
Tools you can use to do this consistently and quickly
The obvious one that a few Agents are currently using is ChatGPT, however, the problem a lot of these agents face is that the results are varied and don’t follow the insights above.
Agents are better off utilising a dedicated Property Description tool like Salewrite.com which has been developed to write brilliant sales copy quickly and consistently.
In the fiercely competitive world of real estate, captivating property descriptions are your secret weapon. Armed with these insights and tools in this article, agents new and old are poised to captivate their audience’s attention and turn readers into leads.
Media Contact
Company Name: Salewrite
Contact Person: Tyler Vohland
Email: Send Email
Country: Australia
Website: https://salewrite.com/
